Topshop and Google are collaboration on Londons Fashion Week and are set to change the way designers ?think about catwalk shows for ever. ? Topshops show will be delivered live from the catwalk with models wearing HD micro cameras fitted to their outfits giving a complete 'models eye view'. ?This will be delivered on Topshops own website as well as as Google plus and You Tube. ?Google hang out events will allow people to speak directly with designers and fashion editors to discuss the show. ?The be the buyer ap allows users to create collections and get tips form buyers. ?Topshop are known for keeping ahead of the game in the digital world and are great at creating fab retail experiences especially in the flagship store in London. ?Also great that this bridges the gap of London fashion week making it a more mainstream experience rather than elitist! ?
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