Thursday, December 20, 2012

Marketing, RoadShow taps into billboard business, HONG KONG ...

ROADSHOW?? OOH?? SIMON SIU

Hong Kong ? RoadShow debuts its first billboard on Hung Hing Road at Causeway Bay, near the Cross Tunnel Harbour entrance.?

Said to reach 3.5 million vehicles daily, RoadShow?s new venture adds onto their existing portfolio of in-bus TV and bus body advertising, media content development and event management.

?RoadShow aims to offer unparalleled integrated marketing services to our clients. We are sure our clients will seize this new opportunity to promote their brands,? said Simon Siu, marketing and sales general manager of RoadShow in Greater China.

He didn?t indicate what brands have signed on or shown interest in signing onto the new out-of-home space.

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Source: http://www.marketing-interactive.com/news/37471

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